ABOUT
ARGENTINA RELOADED
This is a communication initiative developed by Paz Levinson and Studio Courtois,
with the objective of generating a road tour for Argentine wine in different gastronomic capitals of the world.
It is not a response to private, political or individual interests.
It responds to a different vision of the Argentine wine. To the importance of speaking of Diversity, Sustainability and Coherence.
ARGENTINA RELOADED
SCHEDULE
We're landing on iconic destinations and capital cities,
reaching trendy places and potential new consumers of Argentine wine.
Our target markets are those that are eager to consume groundbreaking products and unique experiences.
Accompanied by the vignerons themselves, in each city Paz presents a selection of wineries
along with their own winegrowers, creating a tasting experience aimed at the local industry: importers, sommeliers, restaurateurs and specialized press.
This is followed by a second, open event in which Paz amazes the audience by offering over 40 different labels served by the glass
and showing the perfect way in which Argentine wines can be paired with international cuisine.
CITIES WE HAVE BEEN
UPCOMING CITIES 2024
ARGENTINA RELOADED
WINEMAKERS
With a strong focus on speaking about diversity, sustainability and coherence,
Paz brings together the vignerons and producers who are generating this new scene,
with the sole purpose of crystallizing Argentina's new viticulture.
ARGENTINA RELOADED
PRESS
