ABOUT
ARGENTINA RELOADED
It is a communication project devised by Paz Levinson and Studio Courtois, with the aim of generating a road tour for Argentine wine in different gastronomic capitals of the world.
The project does not answer to private, political or individual interests, and instead represents a fresh vision of Argentina's wine scene.
ARGENTINA RELOADED
SCHEDULE
We're landing on iconic destinations and capital cities,
reaching trendy places and potential new consumers of Argentine wine.
Our target markets are those that are eager to consume groundbreaking products and unique experiences.
Accompanied by the vignerons themselves, in each city Paz presents a selection of wineries
along with their own winegrowers, creating a tasting experience aimed at the local industry: importers, sommeliers, restaurateurs and specialized press.
This is followed by a second, open event in which Paz amazes the audience by offering over 40 different labels served by the glass
and showing the perfect way in which Argentine wines can be paired with international cuisine.
EVENTOS RECIENTES
PRÓXIMOS DESTINOS
ARGENTINA RELOADED
WINEMAKERS
With a strong focus on speaking about diversity, sustainability and coherence,
Paz reúne a los vignerons y productores que están generando esa nueva escena,
con el único propósito de cristalizar la nueva vitivinicultura de Argentina.
ARGENTINA RELOADED
PRESS
